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OUR BLOG

The Latest

06 Apr

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NEW SITE

Shaping a website for FrancoCrea™

'Roundup' is the collection of key stuff we've either been reading, discussing or working on during the month at Avenue.

One of our favourite projects has been the new website for FrancoCrea™, an Australian furniture designer. He gave us full creative license to make a website that showcases his stunning furniture designs.

Franco designs furniture for residential & commercial applications in both exterior & interior settings, covering residential, hospitality & corporate.

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The art gallery metaphor
FrancoCrea's furniture are works of art. They're stunning, unique designs that seamlessly connect with immaculate materials and craftsmanship.
We felt the best way to portray the furniture was to channel an art gallery, where each piece is simply yet powerfully presented in isolation, surrounded by white, allowing a focus on the true design form.
franoccrea.com.au

Defining strategy & brand direction

Understanding the branding and presentation limitations of his previous site, our focus was clear in the need to create a comprehensive website solution that properly positions FrancoCrea™ in the marketplace and showcases his products.

Our solution for the website’s user interface was a clean, minimalist design language that embraces photographs and typography and brings Franco’s furniture designs to the forefront.

A tagline that means something

The uniqueness of FrancoCrea™ furniture, combined with his custom design services, means customers are able to purchase furniture that reflects and meets their lifestyle. This, combined with the outstanding build quality, means the pieces last for years and don’t go out of style.

These aspects are the cornerstone of the tagline we created for Franco, which emphasizes that his furniture designs are created to last a lifetime.

Emphasizing products

Understanding the branding and presentation limitations of his previous site, our focus was clear in the need to create a comprehensive website solution that properly positions FrancoCrea™ in the marketplace and showcases his products.

Visit francocrea.com.au

Case studies

A detailed Case Study section highlights the custom design service offered by FrancoCrea, incorporating detailed overviews of extensive bespoke design commissions for residential, hospitality & corporate clients.

Brenton Cannizarro
Believing hair should be long and celebrated, Brenton was ironically bald at 28. A lover of the world game, he will never walk alone, and also has a deep passion for hard rock music.
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